Our values
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Family
We value taking care of each other. Just like a family. We do this in the company for our employees and through the Rubio Monocoat community.
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Passion
Passion for wood(working) is what drives us. And with that passion we inspire and help people.
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Expertise
We don’t just say we are experts in our field. Our products & services show it and prove it every day. That’s how we build credibility.
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Longevity
We focus on innovation to give the planet and your wood a longer life. Sustainability and durability are key for our products.
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Trustworthy
You can trust us to provide you with the correct advice and products. We take our time to listen to your needs, because we truly care. Working with our products means that you can trust the end result completely.
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Education
We want to see the next generation of woodworkers succeed. We partner with schools, training programs, certification programs, and even have our own educational events.