Famous Brands Success Story

”Using RMC range of products, and developing our own customized color mixes, has allowed us to remain authentic within our brand specifications. The overall finish that comes from Rubio Monocoat, has a more natural feel and appearance. Being a 0% VOC product, it’s a safe choice for use in all our food preparation areas”​

- Livia Coetzee - Creative Design Head

​Client overview:

Famous Brands is Africa’s largest branded food service franchisor. The past two decades have witnessed the Group expand almost beyond recognition, with a market capitalisation in excess of R11 billion, positioned within the JSE’s top 100 companies.

Famous Brands’ business model comprises a portfolio of 27 brands represented by a franchise network of 2614 restaurants across South Africa, Rest of Africa, the United Kingdom, and the Middle East.

Project overview:

Famous Brands changed their interior wood care products used by their shopfitters to Rubio Monocoat (RMC) due to previous inconsistencies in finishes and application. This provided a universal standard of execution across all our regions and partners.

RMC was used in the following restaurant chains: Wimpy, Steers, Thrupps, Fego Caffé, Debonairs Pizza, Europa, Fishaways, BreadBasket and Mugg & Bean.